Elaine Yong
Elaine Yong is a CDTRP patient partner, Manager of Communications and Community Engagement at BC Transplant, and caregiver to a pediatric heart transplant recipient. Elaine graduated from the Journalism program at Ryerson Polytechnic Institute, now Toronto Metropolitan University, and worked in newsrooms across the country for more than two decades before moving into healthcare communications in 2015. Her daughter Addison was the first infant to receive a heart transplant at BC Children’s Hospital in 2011. Along with her involvement as a patient partner in several research projects, Elaine sits on the board of the Transplant Research Foundation of BC. In 2013, she and her family launched the Addison Fund to support pediatric transplant research.
Does just the thought of contacting a journalist with your story idea make you sweat? And what about actually doing the interview? What will you say about your research? About your transplant journey? And how will you prepare for questions?
Rest assured that journalists actually welcome great stories. But they are being pitched ideas from all sides. How do you make your story stand out from the rest? With careful planning, you can grab a journalist’s attention, and give an interview that furthers public understanding about organ donation and transplantation.
Learn:
- Where media relations fits in your knowledge translation plan
- What makes a story idea newsworthy
- Why are key messages important and how to prepare key messages about your research or transplant story
- Top tips for doing interviews, including pre-negotiating and responding to questions
- Examples and more examples
Speakers: Linda Powell, Heather Badenoch, Elaine Yong
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