Working with the media: tips for researchers, patients, families and living donors

Does just the thought of contacting a journalist with your story idea make you sweat? And what about actually doing the interview? What will you say about your research? About your transplant journey? And how will you prepare for questions?

Rest assured that journalists actually welcome great stories. But they are being pitched ideas from all sides. How do you make your story stand out from the rest? With careful planning, you can grab a journalist’s attention, and give an interview that furthers public understanding about organ donation and transplantation.

Learn:

• Where media relations fits in your knowledge translation plan
• What makes a story idea newsworthy
• Why are key messages important and how to prepare key messages about your research or transplant story
• Top tips for doing interviews, including pre-negotiating and responding to questions
• Examples and more examples