Heather Badenoch
Heather Badenoch is a non-directed living liver donor and communications strategist. As the president of Village PR, she provides strategic communications direction and training to not-for-profit clients in community and health. An active transplant volunteer, Heather helps transplant candidates find living donors by running their public appeals, small and large, pro-bono. She also mentors potential living donors on the path to living donation. Heather is a volunteer with the UHN Centre for Living Organ Donation and the Canadian Donation and Transplant Research Program. She and her spouse adopt rescue dogs and volunteer together with Community Veterinary Outreach, a group providing free veterinary care to the pets of people who are homeless.
Does just the thought of contacting a journalist with your story idea make you sweat? And what about actually doing the interview? What will you say about your research? About your transplant journey? And how will you prepare for questions?
Rest assured that journalists actually welcome great stories. But they are being pitched ideas from all sides. How do you make your story stand out from the rest? With careful planning, you can grab a journalist’s attention, and give an interview that furthers public understanding about organ donation and transplantation.
Learn:
- Where media relations fits in your knowledge translation plan
- What makes a story idea newsworthy
- Why are key messages important and how to prepare key messages about your research or transplant story
- Top tips for doing interviews, including pre-negotiating and responding to questions
- Examples and more examples
Speakers: Linda Powell, Heather Badenoch, Elaine Yong
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