Linda Powell
Linda's initial career started as a physiotherapist, graduating from McGill University. Her career path led to a 25-year involvement with the development of STARS Air Ambulance in western Canada. Community engagement has included governance on charitable boards and she holds the director certification from the Institute of Corporate Directors. She retired from her management role with STARS with the start of her caregiver journey for a family member who faced rapidly evolving end-stage liver disease. Linda is a PFD Partner participant in the International Donation and Transplantation Legislative and Policy Forum and is currently the Chair, Alberta ORGANization Group, a community collaborative to advocate for organ donation in Alberta.
Does just the thought of contacting a journalist with your story idea make you sweat? And what about actually doing the interview? What will you say about your research? About your transplant journey? And how will you prepare for questions?
Rest assured that journalists actually welcome great stories. But they are being pitched ideas from all sides. How do you make your story stand out from the rest? With careful planning, you can grab a journalist’s attention, and give an interview that furthers public understanding about organ donation and transplantation.
Learn:
- Where media relations fits in your knowledge translation plan
- What makes a story idea newsworthy
- Why are key messages important and how to prepare key messages about your research or transplant story
- Top tips for doing interviews, including pre-negotiating and responding to questions
- Examples and more examples
Speakers: Linda Powell, Heather Badenoch, Elaine Yong
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