Coronado, California
Address: Loews Coronado Bay Resort, Coronado Bay Road, Coronado, CA, USA
Agenda
Dealer Advisory Board Meeting
Vendor Booth Setup
Dealer Conference Registration
Elite Sponsor Group Cocktail Hour
Dinner
Breakfast & Vendor Showcase
General Session
Lunch & Vendor Showcase
Vendor Showcase
Dinner
Breakfast & Vendor Showcase
General Session
Breakouts
Breakout 1A: Next Gen Restaurant in Depth
Breakout 1B: Dealer Direct Cross Sell
Breakouts
Breakout 2A: Next Gen Retail in Depth
Breakout 2B: Como
Awards
Lunch & Vendor Showcase/Raffle
Departures
Speakers
Lance Haffner
Chief Revenue Officer
Lance has 20+ years’ experience in human resources (HR), business and leadership. He is currently the Chief Revenue Officer (CRO) for Heartland, a financial technology firm providing payments, point of sale, payroll and human capital management software and service solutions to small and medium sized businesses across the US. Heartland is a wholly owned subsidiary of Global Payments. Prior to taking the CRO position with Heartland, Lance held the positions of President of Payroll and POS and Vice President of Human Resources; prior to Heartland he held various HR leadership roles in the energy, retail/wholesale distribution, healthcare and professional services vertical and was principal of his own healthcare recruiting firm in the early 2000s. In addition to his day job, Lance is a Director on the Board of Allegiance Credit Union, a community-chartered credit union in Oklahoma City. He also serves on the board of Arts Council Oklahoma City, which hosts Festival of the Arts, and has sat on multiple advisory boards for the University of Central Oklahoma, Oklahoma State University and the Oklahoma City Greater Chamber of Commerce. He holds a Bachelor’s of Science in Business Management and is a certified Professional in Human Resources. In his spare time, he loves family, friends, traveling and being on the water.
Andre Nataf
Senior Vice President of Point of Sale
Andre Nataf is the Senior Vice President for Global Payment’s Heartland POS Distribution where he has been the last 7 years. Prior to that, he served as SVP of Business Development / Sales at Digital Dining, a restaurant-focused POS ISV, which Heartland acquired. Nataf attended the University of Denver, majoring in HRM / Finance. He opened up restaurants of his own right out of college after working through college in management for a large restaurant group. Over his 30-plus-year career, he has held many executive and ownership positions for restaurant companies, payments, and POS companies. For 10 years he ran a leading POS reseller dealership that he eventually sold to a Venture Capital Firm expanding its portfolio into POS. Nataf is considered an expert in point-of-sale direct and indirect channel distribution and has spoken, taught, and written countless articles on these topics.
FAQs
What is the deadline to register and book my travel?
You must register by August 21st, 2024.
Where is the 2024 Dealer Conference being held?
This year the Conference will be held in Coronado, California at the Loews Coronado Bay Resort.
What is the agenda for the 2024 Dealer Conference ?
Please refer to the agenda page, listed above, on this site.
What is appropriate attire for the Conference and Dinners?
- General Sessions: Business Casual (Jeans are acceptable)
- Dinner on Wednesday and Thursday evening: Casual
Who is handling flight arrangements?
Dealers and sponsors will be responsible for handling their own flight arrangements. Heartland employees will book their own travel through Heartland’s Concur travel system.
What is the major airport we will be flying into?
San Diego International Airport
How far is the airport from the Loews Hotel?
The airport is approximately 12.5 miles from the Loews with about a 22 minute drive.
Will Heartland be providing transportation to and from the Airport?
No, you will be responsible for your transportation to and from the airport.
Will Heartland book our hotel rooms?
Yes, Heartland will book hotel rooms based on your registration. Dealers and vendors will receive an invoice on or around October 7th, 2024 to cover the cost of your hotel room.
When will I receive my confirmation for the hotel?
Hotel confirmations will be sent by September 9th 2024.
Who will cover the cost of the hotel rooms?
While Heartland will be responsible for booking the hotel rooms, Dealerships will be responsible for covering the cost of the hotel rooms. Heartland will send out Invoices by October 7th, 2024.
What time is check in at the hotel?
4:00 p.m.
What meals are included at the Dealer Conference ?
Heartland will provide all food and beverage during the Dealer Conference:
- Wednesday, Sept 18th- Dinner
- Thursday Sept 19th- Breakfast, Lunch, and Dinner
- Friday Sept 20th- Breakfast and Lunch
Will someone be on-site to assist me if I have a question?
Yes, there will be designated Heartland representatives at the hospitality desk. The hospitality desk will be available during registration and throughout breakfast each day.
What is the weather like in San Diego?
San Diego’s fall weather season is typically cool and breezy. The average high in September is 77° and the low is 66°
What do I do if I need to cancel my trip?
If you must cancel please email the Heartland events team as soon as you know that your plans have changed - Events@heartland.us. Cancellations will be handled on a case by case basis. Any rooms canceled after September 11th, 2024 will be subject to a cancellation fee.
Register